“People do business with brands they trust.”
Almut Sylvia Friehe, CEO Lilienstrand PR & Communication
Based in Sweden and working internationally, I bring years of experience in strategic communications, brand positioning and storytelling. Having lived and worked in Germany, Austria, Spain and Sweden, I understand how messages travel across markets, cultures and audiences. This combination of international perspective and local insight helps me position your story with clarity, relevance and impact.
My career spans strategic communications, PR, brand activations, events and film production. I have led classical PR campaigns for brands such as SanLucar, contributed to integrated 360° campaigns for global companies including Canon, supported high-profile events for Montblanc, and worked on strategic brand activations for Unilever.
Beyond corporate communications, I have collaborated with renowned artists such as Jan Delay and The Fray and have been involved in the development and production of image films, documentaries and other storytelling formats. Working across these disciplines has given me a unique perspective on how brands connect with audiences through consistent and compelling narratives.
Over the years, this diverse experience taught me that a successful market presence and constant growth are deeply connected to knowing your core brand values and communicating them in an authentic way — a way that builds and maintains trust. This trust is essential for nurturing loyal customers and turning new leads into meaningful conversions.
In a world increasingly shaped by digital marketing, AI-generated content, and ever-shorter attention spans, I believe authentic communication matters more than ever.
Because while channels change, one thing remains the same:
People do business with brands they trust.
I am passionate about guiding brands on their journey to building exactly that very trust, ensuring a lasting presence and long-term market success.
Having worked as a freelancer for various leading agencies in the past, Lilienstrand was founded in 2026 to honour my grandmother. She was the one who taught me everything about the fine art of writing, speechcraft, and organising high-end gatherings with a unique flair to remember. Today, I combine her timeless wisdom with modern communication strategies.
I am looking forward to working with you and positioning your brand in successful ways.
Almut Sylvia Friehe
Founder & CEO, Lilienstrand
sylvia@lilienstrand.com
+46723392888
MA in Theater-, Film- and Media Studies | Pilates Mat Trainer
Giving back: In the spirit of my grandmother’s philanthropy, 10% of Lilienstrand’s annual revenue is donated to local NGOs here in Västerås, Sweden on a yearly rotating basis.