When most people hear the term “core values,” they think of interchangeable, corporate buzzwords plastered on an office wall. Passive, abstract, and incredibly dull. They can be, if they’re thoughtlessly written down instead of being understood, lived and reflected in every decision. Early in my career, meetings about “core values” made my coffee intake skyrocket….
Could a complete stranger explain, within 10 seconds, why they should choose your business over your competitors? Clarity is to communication what roots are to a tree.Essential.Powerful.The foundation for everything that grows above. Every business is inherently complex.Years of experience.Different services.Endless ideas.Technical language.Industry jargon.Copy written by others. Edited by you and AI. To you, it…
Every successful brand is built on two simple questions: Why should people choose you? And what should they remember about your brand? Many people think success is just about taking action: running ads, hosting events, or being active everywhere all at once. But without a clear direction, even the strongest efforts fade quickly. At Lilienstrand, we…